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Marketing Services

Marketing Consultation

Where to start? How do you recruit students or increase program awareness? There’s a lot to consider when your students are out in cyberworld instead of walking the halls of your building. Our marketing consultants can help you look at:

  • Enrollment management
  •  Event promotion
  • New class promotion
  • New program or certificate offerings
  • Tracking your marketing and recruitment return on investment

Marketing Plan Proposals

We have a 60 minute marketing plan consultation that we offer to help you hash out all of your ideas and express your desires to improve your marketing efforts. After the meeting, you will receive a 1-3 page document with our recommendations.


Need help finding prospective students? Recruitment is not a cookie cutter process. Each program is unique and appeals to students of varied interests and talents. Let us brainstorm with you to find your ideal students and create a strategy to reach them. Contact your program coordinator today to set up a visit.

Graphic Design

You’ve determined the right message to reach potential students, and now you need to communicate it visually. It’s no secret that we’re a visually driven society. We can help you select images, colors and themes while staying within the MSU Visual Identity Standards. The avenues for communication are broad – web banners, social media posts, brochures, print ads, billboards. We can help you design a plan that works best for your individual course and the students you seek to recruit.

Note: We can design your materials, but we do not pay for printing or the cost of production!

Web Design & Development

MSU Online develops and maintains the infrastructure for all online program pages. We keep content current and provide redevelopment over time to remain on trend. We offer insight to staff and departments on how to best optimize content for online deployment while being mindful of the university’s standards. Our team also tracks website traffic and provides analytics for site improvements.

Digital Marketing

Our in house digital marketing specialist can help you explore digital marketing agencies that fit your desired budget and department needs.

Our campus wide promotion is general online program promotion and not individual programs.

Social Media

Our social media coordinator can help you develop a social media strategy that will put your program on the market. needed, you can submit a request to our social team and we will help your promote your program or event if it is targeted at potential, current, or past students.

Recruitment Materials

We do not purchase recruitment materials, but we are more than happy to help you design them and set up the distribution process. And always, you will have full access to our vendor list upon request. If you are attending a conference and would like materials from CDE, we have a select group of items that can be shared in limited quantity.

Spotlight promotion

Our Our People features will be open for recommendations year-round. There is a form to submit nominees.